Beiersdorf: A Global Skincare Leader
Half-Year Operating Profit Miss
Reuters | August 7, 2023
NIVEA maker Beiersdorf BEIGDE fell short of market expectations for its half-year operating profit on Wednesday. The company attributed the miss to various factors, including supply chain disruptions and inflationary pressures.
About Beiersdorf
Beiersdorf is an international skin care company with globally recognized brands like NIVEA, NIVEA Men, Eucerin, and La Prairie. As a subsidiary of German cosmetics giant Beiersdorf AG, Beiersdorf China has been operating in the country for over 130 years.
Expansion Plans in China
German consumer goods major Beiersdorf is actively expanding its business in China through its NIVEA and Eucerin brands. The company believes that the continued economic opening-up in China presents significant growth opportunities.
Conclusion
Despite short-term challenges, Beiersdorf remains a leading player in the global skincare industry. With a strong portfolio of brands and a commitment to innovation, the company is well-positioned for future growth, particularly in emerging markets like China.
Comments