Beiersdorf: A Record-Breaking Year in 2022

Exceptional Results Amidst Market Volatility

Despite the challenges posed by the volatile market, Beiersdorf has achieved an exceptional year in 2022, concluding with some of the most remarkable results in its history. The company attributes this success to the dedication of its team and the resilience of its brands.

Key Financial Highlights

In 2022, Beiersdorf generated revenues of €8,799 million, marking a significant increase and the largest percentage growth in the past 20 years. The company also made substantial investments in intangible assets, demonstrating its commitment to innovation and long-term growth.

Growth Drivers and Outlook

The company's success was driven by strong performances across all its business units. NIVEA, the flagship brand, continued to lead the way, supported by successful product launches and marketing campaigns. Other brands, such as Eucerin and La Prairie, also contributed to the company's growth.

Looking ahead, Beiersdorf remains optimistic about the future. The company is confident in its ability to navigate the ongoing market challenges and continue its growth trajectory. Beiersdorf's focus on innovation, sustainability, and customer satisfaction will continue to be key drivers of success in the years to come.